The Power of Videos & Animations for B2B Marketing

The Growing Importance of Videos and Animations in B2B Marketing

In today’s digital age, videos and animations have become essential parts of marketing strategies for B2B brands. With the ability to convey complex messages in an engaging and entertaining way, videos and animations have proven to be effective tools for capturing the attention of potential customers. In fact, video marketing has become so important that 81% of businesses now use video as a marketing tool, up from 63% in 2017, according to a recent survey by HubSpot. This shows the growing importance of videos and animations in B2B marketing.

Real-World Examples: Salesforce and Cisco

To illustrate the power of video marketing, let’s take a look at some real-world examples. Salesforce and Cisco are two B2B brands that have effectively used videos and animations in their marketing strategies. Salesforce has created a variety of videos, including explainer videos, customer success stories, and product demos, all of which are engaging and informative. Similarly, Cisco has used videos to showcase their products and services in a visually appealing way. These videos have proven to be effective tools for capturing the attention of potential customers and increasing brand awareness.

Effectiveness of Videos and Animations Supported by Statistics

Statistics also support the effectiveness of videos and animations in B2B marketing. Research by Wyzowl shows that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Furthermore, 87% of video marketers report that video has increased traffic to their website. This is because videos and animations are more engaging than other forms of content, and they can convey complex messages in a way that is easy to understand.


In conclusion, videos and animations have become powerful tools in B2B marketing. If you’re looking to improve your video marketing strategy, you should definitely consider using videos and animations. Please have a look at our videos & animations services to have a broader idea.

At, our team of experts can help you create engaging and informative videos that will capture the attention of potential customers. With the growing number of businesses using video as a marketing tool and the statistics that support its effectiveness, it’s clear that videos and animations will continue to play a crucial role in B2B marketing strategies in the future.

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