Interactive digital content can effectively engage with your audience and increase their return visits. It provides an immersive and memorable experience that can leave a lasting impression on visitors, encourage social sharing, and increase dwell time. To demonstrate the versatility of interactive content across various industries, we’ve compiled a list of 30 examples from famous brands. Enhance your user experience with interactive digital content, whether you’re looking to boost engagement or drive traffic to your website.
Interactive Digital Content in Automotive Industry
- Volvo’s XC90 Test Drive:
Volvo uses an interactive 3D model of their XC90 SUV to allow users to explore the car’s features and take a virtual test drive. - Mercedes-Benz’s “Build Your Own” Tool:
Mercedes-Benz’s website features an interactive 3D model of their cars that allows users to customize the color, wheels, and other features. - BMW’s “Virtual Viewer” Tool:
BMW’s website features an interactive 3D tool that allows users to explore the interior of their cars and customize features like the color and upholstery. - Audi’s “Virtual Reality Experience”:
Audi’s virtual reality experience allows users to explore the interior of their cars and even test drive them in a virtual environment. - Ford’s “Mustang Customizer”:
Ford’s website features an interactive 3D tool that allows users to customize the color, wheels, and other features of their Mustang.
Fashion and Apparel Industry
- Adidas’ Shoe Customizer:
Adidas’ website features an interactive 3D shoe customizer that allows users to choose the color, material, and other features of their shoes. - Converse’s “Create Your Own” Tool:
Converse’s website features an interactive 3D shoe customizer that allows users to choose the color, pattern, and other features of their shoes. - Nike’s “ID” Customization Tool:
Nike’s website features an interactive 3D tool that allows users to customize their shoes with different colors and materials. - H&M’s “Virtual Dressing Room”:
H&M’s website features an interactive 3D tool to allows users to try on virtual clothes and see how they look before making a purchase. - Levi’s “Live in Levi’s” Campaign:
Levi’s campaign features an interactive 3D video that allows users to explore different environments and styles while wearing Levi’s clothing.
Technology Industry
- Apple’s “Product Red” iPhone AR Experience:
Apple’s augmented reality experience allows users to explore the features of their “Product Red” iPhone in a virtual environment. - Samsung’s “SmartThings” AR Experience:
Samsung’s augmented reality experience allows users to see how their SmartThings products would look in their own homes. - Microsoft’s “HoloLens” AR Headset:
Microsoft’s HoloLens allows users to interact with holograms and create immersive experiences. - Adobe’s “Project Aero” AR App:
Adobe’s augmented reality app allows users to create and share immersive experiences. - Google’s “Tilt Brush” VR App:
Google’s virtual reality app allows users to create and share 3D paintings.
Food and Beverage Industry
- Coca Cola’s “Taste the Feeling” Campaign:
Coca Cola’s website features an interactive 3D experience that allows users to explore a virtual world and interact with different Coca Cola products. - Domino’s “Pizza Hero” Game:
Domino’s game allows users to create and order their own custom pizzas. - Starbucks’ “Roastery” AR Experience:
Starbucks’ augmented reality experience allows users to explore the interior of their Roastery and learn about the coffee-making process. - Taco Bell’s “Web of Fries II” Game:
Taco Bell’s game challenges players to help Taco Bell’s “Fry Force” track down a new menu item. - Budweiser’s “Brewed the Hard Way” Campaign:
Budweiser’s website features an interactive 3D tour of their brewery and production process.
Entertainment Industry
- Disney’s “Magic Bench” AR Experience:
Disney’s augmented reality experience allows users to interact with virtual characters in a physical environment. - Warner Bros. “Fantastic Beasts and Where to Find Them” VR Experience:
Warner Bros.’ virtual reality experience allows users to explore the world of “Fantastic Beasts and Where to Find Them.” - Universal Studios’ “Jurassic World: Blue” AR Experience:
Universal Studios’ augmented reality experience allows users to interact with a virtual Velociraptor. - Netflix’s “Bandersnatch” Interactive Movie:
Netflix’s “Bandersnatch” movie allows users to choose their own adventure and decide the outcome of the story. - Sony’s “Spider-Man: Into the Spider-Verse” AR Experience:
Sony’s augmented reality experience allows users to interact with virtual characters from the movie.
Retail Industry
- IKEA’s “Place” App:
IKEA’s app uses augmented reality to allow users to see what furniture would look like in their own homes. - Walmart’s “Toy Lab” AR Experience:
Walmart’s augmented reality experience allows users to interact with virtual toys and see how they work. - L’Oreal’s “Makeup Genius” App:
L’Oreal’s app uses augmented reality to allow users to try on different makeup looks. - Amazon’s “AR View” Feature:
Amazon’s augmented reality feature allows users to see how products would look in their own homesi so they can make a better purchase. - Nordstrom’s “AR Mirror”:
Nordstrom’s augmented reality mirror allows users to try on virtual clothes and see how they look before making a purchase.
In Conclusion
Interactive digital content has become increasingly popular among brands from different industries. One of the reasons behind this trend is the ability of such content, particularly 3D elements, to effectively engage with the audience. For instance, companies can create interactive digital content that is fun, shareable, and relevant to their brand to drive traffic to their website and build a loyal following. This not only helps increase brand awareness but also helps establish a strong relationship with customers.
In addition, interactive digital content allows brands to showcase their products or services in an engaging and interactive manner, which can help increase sales and revenue. Therefore, it is important for brands to leverage the power of interactive digital content to create a strong online presence and engage with their target audience.
If you’re looking to create engaging and interactive digital content for your brand, be sure to check out our services. We have a wide range of examples and tools to help you create memorable experiences for your audience. From 3D interactive configurators to augmented reality experiences, our platform has everything you need to take your content to the next level. So why wait? Contact us today and see what we can do for you!
