AI Avatars - AddVideos

How AI Avatars are easily Revolutionizing Marketing and Multimedia

Introduction and Background

Traditionally, we -as many other agencies- hired actors and actresses to present our clients’ companies and products. This approach was often expensive, time-consuming, and presented challenges in finding the right voice and face, especially for languages other than English.

For instance, I was able to generate a customized video with my digital clone speaking perfect English within a week and a few tweaks using HeyGen, see here.

How AI Avatars are easily Revolutionizing Marketing and Multimedia

Introduction and Background

Personally, I wanted to create personalized videos but faced challenges: I’m not an actor, and my French accent in English could be distracting 😁. This led us to explore AI Avatars, which allow us to create personalized videos quickly and effectively. For instance, I was able to generate a customized video with my digital clone speaking perfect English within a week and a few tweaks using HeyGen, see here.

What Are AI Avatars and How Do They Work?

AI Avatars are digital representations powered by artificial intelligence, capable of delivering human-like presentations in multiple languages and styles. We use tools like Heygen and Synthesia to create these avatars, enabling us to produce high-quality videos efficiently. These platforms offer user-friendly interfaces to generate avatars that can mimic human speech and expressions accurately.

What Are AI Avatars and How Do They Work?

Current Trends and Applications

At AddVideos, we’ve integrated AI Avatars into several key areas:

360-Panoramic Tours and Virtual Showrooms: Avatars welcome visitors in their chosen language and explain various features through engaging narratives, eliminating the need for reading lengthy texts or PDFs.
Interactive Product Animations: Avatars provide personalized explanations about products, enhancing the visitor’s experience and understanding.
Marketing Videos: Avatars present company and product information dynamically, which can be especially useful for platforms like Airbnb, where personalized videos can make listings more appealing.

We have several case studies, such as Siegwerk and Dopag demonstrating the potential of AI Avatars, though we’re still gathering feedback on their impact.

Current Trends and Applications

At AddVideos, we’ve integrated AI Avatars into several key areas:

360-Panoramic Tours and Virtual Showrooms: Avatars welcome visitors in their chosen language and explain various features through engaging narratives, eliminating the need for reading lengthy texts or PDFs.
Interactive Product Animations: Avatars provide personalized explanations about products, enhancing the visitor’s experience and understanding.
Marketing Videos: Avatars present company and product information dynamically, which can be especially useful for platforms like Airbnb, where personalized videos can make listings more appealing.

We have several case studies, such as Siegwerk, demonstrating the potential of AI Avatars, though we’re still gathering feedback on their impact.

Our Expertise and Services

Currently, we use Synthesia and Heygen for creating AI Avatars. However, we are developing our standalone digital clones/avatars expertise with enhanced capabilities, including support for multiple languages, using Blender and Unreal Engine. This will allow us to offer even more customized and versatile solutions to our clients.

Our Expertise and Services

Benefits for Clients

The primary benefits of AI Avatars for marketing include:

Personalization: Avatars can address customers by name and reference their company, creating a more engaging experience.
Multilingual Support: Avatars can communicate in the customer’s preferred language, making the content more accessible.
Enhanced Communication: Customers are more likely to engage with a speaking avatar than reading text, leading to better understanding and retention of information.

Benefits for Clients

The primary benefits of AI Avatars for marketing include:

Personalization: Avatars can address customers by name and reference their company, creating a more engaging experience.
Multilingual Support: Avatars can communicate in the customer’s preferred language, making the content more accessible.
Enhanced Communication: Customers are more likely to engage with a speaking avatar than reading text, leading to better understanding and retention of information.

Technical Details

Creating and implementing an AI Avatar in a marketing campaign involves:

Script Development: Crafting a compelling and informative script tailored to the target audience.
Avatar Creation: Using platforms like Heygen or Synthesia to generate the avatar and sync it with the script. The easiest method is to use existing commercial avatars provided by these services, which offer a variety of options such as male/female, young/old, ethnic backgrounds, and different outfits. Alternatively, you can create your own digital clone. This can be done either through the same services (though the result is often limited to English and a single camera position) or by working with us, where your avatar will be an exact clone capable of speaking multiple languages and being filmed from various angles.
Integration: Embedding the avatar in various multimedia formats such as videos, interactive animations, and virtual showrooms.
Testing and Feedback: Ensuring the avatar performs well and resonates with the audience, making model and language adjustments as needed. Note that AI can make mistakes with language pronunciations, which may require time to correct.

Technical Details

Creating and implementing an AI Avatar in a marketing campaign involves:

Script Development: Crafting a compelling and informative script tailored to the target audience.
Avatar Creation: Using platforms like Heygen or Synthesia to generate the avatar and sync it with the script. The easiest method is to use existing commercial avatars provided by these services, which offer a variety of options such as male/female, young/old, ethnic backgrounds, and different outfits. Alternatively, you can create your own digital clone. This can be done either through the same services (though the result is often limited to English and a single camera position) or by working with us, where your avatar will be an exact clone capable of speaking multiple languages and being filmed from various angles.
Integration: Embedding the avatar in various multimedia formats such as videos, interactive animations, and virtual showrooms.
Testing and Feedback: Ensuring the avatar performs well and resonates with the audience, making model and language adjustments as needed. Note that AI can make mistakes with language pronunciations, which may require time to correct.

Future Prospects

The future of AI Avatars in marketing and multimedia is promising. We foresee a time when avatars will provide personalized content while browsing websites or even on digital billboards. Imagine an avatar dressed as a doctor recommending the perfect medication for your ailment based on your health profile. 😮

Future Prospects

Interested in learning how AI Avatars can enhance your marketing efforts?

Send us a message or schedule an MS TEAMS meeting with us via Calendly , and let’s explore how AI avatars can improve your communication strategy.

You can also contact us:

By calling us at +49 (0)2154 887 038 (but we are hard to reach)
By mailing us at:
Jordan Trading GmbH
Planckstr. 31
D – 47877 Willich
Germany

Organize a conf call with us