YouTube Channel Strategy & Management Showcase
Millions of Organic Views with “Sur le Phil”
YouTube Channel Strategy & Management Showcase
Millions of Organic Views with “Sur le Phil”
Characteristics:
- Original longform and Shorts video content
- Bilingual channel strategy (FR + EN)
- In-house studio shooting with green screen setup
- Organic growth only (zero paid ads)
Special Options:
- Publishing cadence: one Shorts every other day, one long video every two weeks
- Studio-based shoots with postproduction backgrounds and animations
- In-depth analytics monitoring to guide editorial, pacing, and visual choices
- Complete content pipeline: ideation, scripting, editing, metadata, comments moderation
- Creation of a customized avatar for the English channel
Use:
- Internal showcase of our video and social media management capabilities
- Proof of concept for industrial clients, media outlets, or influencers
- Reference for prospects looking to outsource content creation and growth on YouTube or other social platforms
Examples:
Characteristics:
- Original longform and Shorts video content
- Bilingual channel strategy (FR + EN)
- In-house studio shooting with green screen setup
- Organic growth only (zero paid ads)
Special Options:
- Publishing cadence: one Shorts every other day, one long video every two weeks
- Studio-based shoots with postproduction backgrounds and animations
- In-depth analytics monitoring to guide editorial, pacing, and visual choices
- Complete content pipeline: ideation, scripting, editing, metadata, comments moderation
- Creation of a customized avatar for the English channel
Use:
- Internal showcase of our video and social media management capabilities
- Proof of concept for industrial clients, media outlets, or influencers
- Reference for prospects looking to outsource content creation and growth on YouTube or other social platforms
Examples:
What objectives and results?
We launched Sur le Phil and Phil the Gaps to demonstrate our ability to not only produce high-quality video content, but also to manage and grow a social media presence from scratch. The challenge was to reach large audiences organically, while navigating sensitive topics and algorithm constraints.
Millions of organic views, thousands of subscribers, likes, watch hours, and comments within a few months only — leading to remarkable visibility for both our company AddVideos and our CEO, Phil Jordan. His popularity has grown so much that he’s now recognized on the streets in France!
What objectives and results?
We launched Sur le Phil and Phil the Gaps to demonstrate our ability to not only produce high-quality video content, but also to manage and grow a social media presence from scratch. The challenge was to reach large audiences organically, while navigating sensitive topics and algorithm constraints.
Millions of organic views, thousands of subscribers, likes, watch hours, and comments within a few months only — leading to remarkable visibility for both our company AddVideos and our CEO, Phil Jordan. His popularity has grown so much that he’s now recognized on the streets in France!
What value does our solution provide?
Visibility: We help clients build an audience that grows over time—organically and authentically.
Engagement: Our Shorts/longform combo and publishing rhythm encourage regular interaction.
Credibility: Clients benefit from content that positions them as trusted voices in their field.
Scalability: We handle everything in-house, allowing clients to stay focused on their core mission.
- Cross-Platform Adaptability: Our approach applies seamlessly to LinkedIn, TikTok, Instagram, and more.
What value does our solution provide?
Visibility: We help clients build an audience that grows over time—organically and authentically.
Engagement: Our Shorts/longform combo and publishing rhythm encourage regular interaction.
Credibility: Clients benefit from content that positions them as trusted voices in their field.
Scalability: We handle everything in-house, allowing clients to stay focused on their core mission.
- Cross-Platform Adaptability: Our approach applies seamlessly to LinkedIn, TikTok, Instagram, and more.
What challenges did we face?
This project came with specific and demanding challenges:
Cultural and platform dynamics: While Sur le Phil quickly found an audience, Phil the Gaps encountered platform resistance—likely shadow banned due to content around Donald Trump and the U.S. elections.
Topic sensitivity: Discussing geopolitics meant avoiding flagged keywords, sensitive thumbnails, and certain footage to prevent reduced reach or shadow bans.
Time & consistency: Sustaining a high-quality flow of videos and Shorts demanded robust planning.
Organic-only growth: With no ad support, each element—from pacing to titles—had to perform algorithmically.
What challenges did we face?
This project came with specific and demanding challenges:
Cultural and platform dynamics: While Sur le Phil quickly found an audience, Phil the Gaps encountered platform resistance—likely shadow banned due to content around Donald Trump and the U.S. elections.
Topic sensitivity: Discussing geopolitics meant avoiding flagged keywords, sensitive thumbnails, and certain footage to prevent reduced reach or shadow bans.
Time & consistency: Sustaining a high-quality flow of videos and Shorts demanded robust planning.
Organic-only growth: With no ad support, each element—from pacing to titles—had to perform algorithmically.
How did we manage the project timeline?
Time was managed through tight coordination and creative agility:
Editorial calendar: Carefully structured to follow geopolitical events and seasonal relevance.
Studio workflow: Green screen shoots enabled fast production without sacrificing quality.
Agile Analytics Loop: Our constant data review helped us fine-tune everything from visual style to video pacing, which notably improved viewer retention.
How did we manage the project timeline?
Time was managed through tight coordination and creative agility:
Editorial calendar: Carefully structured to follow geopolitical events and seasonal relevance.
Studio workflow: Green screen shoots enabled fast production without sacrificing quality.
Agile Analytics Loop: Our constant data review helped us fine-tune everything from visual style to video pacing, which notably improved viewer retention.
How did we ensure successful delivery?
Iterative approach: : We experimented, learned, and adapted format, tone, and content structure.
Data-driven storytelling: Changes were based on real-time insights like CTR, AVD, and watch-through rate.
Brand & message control: Our in-house control of scripting, visuals, and publishing ensured total consistency.
Sensitivity management: We actively avoided triggering algorithm filters while preserving editorial depth.
This approach resulted in a high-quality animation that exceeded expectations.
How did we ensure successful delivery?
Iterative approach: : We experimented, learned, and adapted format, tone, and content structure.
Data-driven storytelling: Changes were based on real-time insights like CTR, AVD, and watch-through rate.
Brand & message control: Our in-house control of scripting, visuals, and publishing ensured total consistency.
Sensitivity management: We actively avoided triggering algorithm filters while preserving editorial depth.
This approach resulted in a high-quality animation that exceeded expectations.
Internal Impact & Client Value
This case is now a high-impact reference for clients looking to launch or grow their presence on YouTube or other social platforms. Whether they are industrial leaders, journalists, or influencers, we’ve proven our ability to build audiences, optimize retention, and navigate the complexities of today’s digital platforms—organically, strategically, and professionally.
