Self-Service Panoramic Tour Available All Year

Virtual tour, real impact.

Damiano – marketing manager – said that their AddVideos panoramic tour has been “an amazing tool for all their European sales reps.” It’s widely used during conference calls and in-person client meetings.

For GENESI, the five-day A+A trade show’s ending represented a great new opportunity to continue their positive exposure. Their exhibit booth was digitized and made available across the company’s website.

Result? Increased website traffic and website stickiness.


Virtual booth with Panoramic photos

Special Options:

Removal of background around booth


365/24/7 on client’s website

Why did GENESI opt for virtual booths?

Even in 2019 many exhibitors were doing the maths and realizing that participation at live exhibitions was too expensive because of exhibit booth design and construction, travel/food/accommodation for staff, logistics, storage, security, etc. GENESI found that by shooting panoramic images directly at an event venue it could dramatically increase ROI by communicating their products digitally to existing and potential customers online.

Their sales team were also provided with an offline version, which they could use both via conf call with their clients, or while meeting clients in-person.

Where did GENESI use virtual booths?

The panoramic images were shot in Düsseldorf during the A+A trade show 2019, and then posted online on the company’s website.

Why remove the booth’s background?

GENESI wanted to have their visitors focus exclusively on their booth (and not show other companies).


Who is GENESI?

To be the arms that save workers’ lives and protect their dreams”

Inspired by values such as the centrality of human life, passion for innovation and the dissemination of safety awareness, Genesi by Somain Italia has a clear intrinsic Vision for its employees, for all business areas and roles, for its collaborators, services and in its products: “To be the arms that save workers’ lives and protect their dreams”. More info at

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