3D Product Animation for RECOM Power
Helping RECOM communicate innovation with clarity and confidence
Konrad, Head of Communication at RECOM, approached us to support the launch of their new decentralized power supply series — the RACPRO1-DP-T720.
The goal was clear: quickly explain a highly technical product to SPS Trade Show visitors and global automation customers, without requiring engineering knowledge.
Our powerful 3D animation turned complexity into clarity, helping RECOM showcase the competitive advantages of decentralized power directly on the machine.
3D Product Animation for RECOM Power — RACPRO1-DP-T720
Helping RECOM communicate innovation with clarity and confidence
Konrad, Head of Communication at RECOM, approached us to support the launch of their new decentralized power supply series — the RACPRO1-DP-T720.
The goal was clear: quickly explain a highly technical product to SPS Trade Show visitors and global automation customers, without requiring engineering knowledge.
Our powerful 3D animation turned complexity into clarity, helping RECOM showcase the competitive advantages of decentralized power directly on the machine.
Characteristics:
- 3D Product Animation (4K Resolution)
- English Voice-Over + Technical On-Screen Labels
- Cinematic industrial environment creation
Special Options:
- Visualization of IP67 dustproof & waterproof protection
- Technical representation of peak power boost and high-efficiency specs
- Custom eFuse safety feature animation with UI overlays
- Adapted to RECOM branding and launch messaging
Use:
- SPS Trade Show product launch
Website and digital marketing - Sales presentations for automation & machinery clients
Examples:
Characteristics:
- 3D-Animation in 4K
- Voice-over and graphic overlays
Special Options:
IP67 protection effects (water & dust particles)
Custom feature animations (eFuse, power boost)
RECOM visual identity application
Use:
SPS Trade Show launch
Sales and distributor presentations
Examples:
What was the objective?
Traditional power supplies require bulky control cabinets that reduce flexibility, increase wiring complexity, and take up valuable factory space.
RECOM’s new IP67-rated decentralized units eliminate the cabinet — bringing power directly to the machine.
Our task:
Explain why this shift matters for Industry 4.0 customers — fast, visually, and persuasively.
What was the objective?
WeissTechnik, a global leader in environmental simulation and air conditioning solutions, sought to elevate their tradeshow experience with a 3D-coil production animation. This engaging and visually detailed animation aimed to clearly showcase their innovative production processes, helping visitors at trade shows and in their webpage to understand their advanced technology.
What value does our solution provide?
The animation enabled RECOM to:
Present product value in seconds instead of long explanations
Support trade-show sales conversations with a high-impact asset
Reduce the need for physical demos on site
Demonstrate internal features that cannot be seen in real-life hardware
Amplify brand professionalism in power-automation markets
By combining dynamic highlights, voice-over, and 4K visuals, we transformed technical features into a compelling customer story.
What value does our solution provide?
Our solution empowers WeissTechnik to effectively communicate complex technical processes, providing multiple key benefits:
Clarity: The animation simplifies intricate production details into a visually engaging format for diverse audiences.
Engagement: It captivates viewers, enhancing the impact of trade show and showroom presentations.
Efficiency: Reduces reliance on staff explanations by serving as an independent and informative tool.
Professionalism: Strengthens WeissTechnik’s position as a technology leader with cutting-edge visual communication tools.
What challenges did we face?
Tight 1-month deadline before SPS
Complex IP67 protection effects — dust + water particle simulations
Multiple use-case scenarios to convey clearly
High requirement for technical accuracy
We ensured every visual detail aligned with RECOM’s engineering specifications while staying cinematic and impactful.
What challenges did we face?
Tight 1-month deadline before SPS
Complex IP67 protection effects — dust + water particle simulations
Multiple use-case scenarios to convey clearly
High requirement for technical accuracy
We ensured every visual detail aligned with RECOM’s engineering specifications while staying cinematic and impactful.
How did we manage the project timeline?
We applied our proven B2B animation workflow:
1. Discovery → Script → Visual direction
2. 3D production in Blender
3. Technical feature highlights & motion graphics in After Effects
4. Assembly, sound design & delivery in Premiere Pro
5. 2 revision rounds with Konrad ensured smooth approval
✔ 2 minutes — 4K — VO + music
✔ Delivered on time for SPS Trade Show
How did we manage the project timeline?
Meeting the tight deadline required meticulous planning and execution. Key strategies included:
Collaborative Planning: Regular meetings with WeissTechnik’s Application Manager, Katharina, to align on objectives and progress.
Efficient Revisions: Seamlessly incorporated feedback to avoid delays while ensuring quality.
Optimized Workflow: Streamlined the production process to handle revisions without extending the timeline excessively.
Despite adjustments due to additional feedback, the project was delivered on time for WeissTechnik’s showroom presentation.
How did we ensure successful delivery?
Close collaboration with RECOM’s communication team
Messaging aligned with sales priorities
Visual storytelling tailored to automation decision-makers
Consistent brand colors and typography
How did we ensure successful delivery?
We employed a systematic and iterative approach to ensure successful delivery:
Iterative Development: Starting with a rough draft, we refined the animation through successive iterations based on detailed client feedback.
Continuous Communication: Maintained regular contact through MS Teams and email to promptly address questions and ensure alignment.
Collaborative Execution: Worked closely with WeissTechnik’s team to ensure technical accuracy and meet visual expectations.
This approach resulted in a high-quality animation that exceeded expectations.
Final Result
🎥 Used for:
SPS Trade Show launch
Future website & social channels
Distributor / sales presentations
Final Result
Used for: SPS Trade Show launch
Future website & social channels
Distributor / sales presentations
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