Exhibit Booth Panoramic Tour For Investment Optimization
“Optimizing our investment at trade shows.”
This was exhibitors’ objective at the annual international Medica. Digitizing exhibit booths extended investment life span by doubling up and promoting content cross-channel: social media, newsletters, websites, etc.
This had two huge pluses: reaching out to customers who missed out on Medica, and reinforcing the message online for those who did visit and wanted to reexperience the products: minimal investment for maximum reach.
Panoramic images shot at the Medica tradefair (Dusseldorf)
Express 5-days delivery
Booth is highlighted (visitors and other suppliers are darkened)
Real-time animation integrated as augmented reality
Client acquisition for visitors unable to attend Medica
365/24/7 on client’s home page / News section
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