{"id":981,"date":"2022-11-28T16:17:56","date_gmt":"2022-11-28T16:17:56","guid":{"rendered":"https:\/\/staging.addvideos.com\/?post_type=business_cases&#038;p=981"},"modified":"2023-09-04T11:27:50","modified_gmt":"2023-09-04T11:27:50","slug":"electro-automatique","status":"publish","type":"business_cases","link":"https:\/\/addvideos.com\/fr\/cas_affaires\/electro-automatique\/","title":{"rendered":"Animations interactives pour un lancement de produit r\u00e9ussi"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"981\" class=\"elementor elementor-981\" data-elementor-post-type=\"business_cases\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92eb9c3 e-flex e-con-boxed e-con e-parent\" data-id=\"92eb9c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13e665c e-con-full e-flex e-con e-parent\" data-id=\"13e665c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f65c31 elementor-widget elementor-widget-heading\" data-id=\"0f65c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Animations interactives pour un lancement de produit r\u00e9ussi<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25741ee e-flex e-con-boxed e-con e-parent\" data-id=\"25741ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36fcc67 e-con-full e-flex e-con e-parent\" data-id=\"36fcc67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae2feb elementor-widget elementor-widget-text-editor\" data-id=\"4ae2feb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le chef de produit d&#039;EA, Martin, avait l&#039;intention de r\u00e9ussir le lancement d&#039;un produit.<\/p>\n<p>En combinant nos services num\u00e9riques avec leur participation \u00e0 des salons professionnels, EA Elektro-Automatik a pu promouvoir avec succ\u00e8s ses nouveaux produits en ligne et hors ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec28732 e-con-full e-flex e-con e-parent\" data-id=\"ec28732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb34135 elementor-widget elementor-widget-video\" data-id=\"bb34135\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/addvideos.com\/wp-content\/uploads\/2023\/09\/interactive-animation-EAVeryLQ.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1ce01e e-con-full e-flex e-con e-parent\" data-id=\"d1ce01e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c033646 e-con-full e-flex e-con e-parent\" data-id=\"c033646\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee612b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4ee612b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Caract\u00e9ristiques:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a09816 elementor-widget elementor-widget-text-editor\" data-id=\"3a09816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Animations interactives 360\u00b0-3D<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3c5bd0 e-con-full e-flex e-con e-parent\" data-id=\"f3c5bd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f0243 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d1f0243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Options sp\u00e9ciales\u00a0:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d00a09 elementor-widget elementor-widget-text-editor\" data-id=\"6d00a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bouton pour s\u00e9lectionner la vue lat\u00e9rale droite<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75ae699 e-con-full e-flex e-con e-parent\" data-id=\"75ae699\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1195c21 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1195c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utiliser:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a062738 elementor-widget elementor-widget-text-editor\" data-id=\"a062738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sur les stands de l&#039;exposition<br \/>Sur les r\u00e9seaux sociaux (notamment LinkedIn)<br \/>Newsletter clients d&#039;EA<br \/>Disponible 24h\/24 et 7j\/7 sur le site Web d&#039;EA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa68d83 e-con-full e-flex e-con e-parent\" data-id=\"aa68d83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea34ae elementor-widget elementor-widget-text-editor\" data-id=\"7ea34ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Exemples:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce56df elementor-widget elementor-widget-text-editor\" data-id=\"2ce56df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/ea-elektro-automatik.boothhoster.com\/3Uc\/\">H\u00e9bergeur de stand EA 3UC<\/a><\/li><li><a href=\"https:\/\/ea-elektro-automatik.boothhoster.com\/2U\/\">H\u00e9bergeur de stand EA 2U<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e6457c e-flex e-con-boxed e-con e-parent\" data-id=\"8e6457c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d453cc7 e-con-full e-flex e-con e-parent\" data-id=\"d453cc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d05f0 elementor-widget elementor-widget-text-editor\" data-id=\"d8d05f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"margin-bottom-16 text-18\"><span lang=\"en-DE\" style=\"color: #e12e53;\"><strong>Pourquoi EA a-t-il opt\u00e9 pour de telles animations interactives ?<\/strong><\/span><\/p><p class=\"margin-bottom-16 text-18\">Les produits EA sont complexes et de telles animations permettent \u00e0 leurs clients de d\u00e9couvrir visuellement les fonctionnalit\u00e9s du produit de mani\u00e8re simple.<\/p><p class=\"margin-bottom-16 text-18\"><span lang=\"EN-US\">De plus, le lancement d&#039;un nouveau produit a \u00e9t\u00e9 l&#039;occasion pour EA de voir plusieurs de ses anciens produits \u00eatre \u00e9galement repr\u00e9sent\u00e9s avec les m\u00eames types d&#039;animations interactives.<\/span><\/p><p class=\"margin-bottom-16 text-18\"><span lang=\"en-DE\">\u00a0<\/span><\/p><p class=\"margin-bottom-16 text-18\"><span lang=\"en-DE\" style=\"color: #e12e53;\"><strong>O\u00f9 sont h\u00e9berg\u00e9es ces animations\u00a0?<\/strong><\/span><\/p><p class=\"margin-bottom-16 text-18\">AddVideos envoie par d\u00e9faut tous les fichiers d&#039;animations \u00e0 chaque client, afin qu&#039;ils puissent proc\u00e9der \u00e0 leur propre h\u00e9bergement s&#039;ils d\u00e9cident de le faire. AddVideos propose \u00e9galement un service d&#039;h\u00e9bergement Web gratuit de trois mois sur ses propres serveurs, \u00e0 partir duquel les configurateurs peuvent ensuite \u00eatre int\u00e9gr\u00e9s et diffus\u00e9s en streaming sur tous les sites Web possibles (l&#039;utilisation des serveurs AddVideos a finalement \u00e9t\u00e9 l&#039;option choisie par EA).<\/p><p class=\"margin-bottom-16 text-18\"><span lang=\"en-DE\">\u00a0<\/span><\/p><p class=\"margin-bottom-16 text-18\"><span lang=\"en-DE\" style=\"color: #e12e53;\"><strong>Quelles informations \u00e9taient n\u00e9cessaires \u00e0 AddVideos pour cr\u00e9er ces animations\u00a0?<\/strong><\/span><\/p><p class=\"margin-bottom-16 text-18\">L&#039;animation 3U a d&#039;abord \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 partir de photos prises par EA avec un t\u00e9l\u00e9phone portable, \u00e9vitant ainsi aux deux parties une r\u00e9union dans l&#039;entreprise.<\/p><p class=\"margin-bottom-16 text-18\">Dans une deuxi\u00e8me phase, EA a finalement pu fournir \u00e0 AddVideos les fichiers STEP du produit, qu&#039;AddVideos pouvait facilement importer et modifier. Cependant, toutes les textures ont d\u00fb \u00eatre cr\u00e9\u00e9es \u00e0 partir de z\u00e9ro, en utilisant les photos d&#039;EA prises avec un t\u00e9l\u00e9phone portable.<\/p><p class=\"margin-bottom-16 text-18\"><span lang=\"en-DE\">\u00a0<\/span><\/p><p class=\"margin-bottom-16 text-18\"><span lang=\"en-DE\" style=\"color: #e12e53;\"><strong>Combien de temps de d\u00e9veloppement a \u00e9t\u00e9 n\u00e9cessaire ?<\/strong><\/span><\/p><p class=\"margin-bottom-16 text-18\">Quatre animations en temps r\u00e9el ont finalement \u00e9t\u00e9 d\u00e9velopp\u00e9es au cours de cette p\u00e9riode\u00a0: la version #1 de la premi\u00e8re animation a \u00e9t\u00e9 d\u00e9velopp\u00e9e et envoy\u00e9e en une semaine (elle a ensuite suivi le processus d&#039;am\u00e9lioration r\u00e9gulier \u00e0 travers quelques it\u00e9rations client jusqu&#039;\u00e0 son ach\u00e8vement). Comme cette premi\u00e8re animation a \u00e9tabli les normes pour les autres animations, chaque autre animation a \u00e9t\u00e9 d\u00e9velopp\u00e9e et livr\u00e9e en quelques jours. Le d\u00e9lai ambitieux fix\u00e9 par EA a \u00e9t\u00e9 facilement respect\u00e9.<\/p><p class=\"margin-bottom-16 text-18\">\u00a0<\/p><p class=\"margin-bottom-16 text-18\"><span style=\"color: #e12e53;\"><strong>Et apr\u00e8s?<\/strong><\/span><\/p><p class=\"margin-bottom-16 text-18\">EA nous demandera de r\u00e9aliser ces quatre premi\u00e8res animations pour d&#039;autres produits le mois prochain, afin que l&#039;ensemble de leur gamme de produits soit finalement couverte.<\/p><p class=\"margin-bottom-16 text-18\">\u00a0<\/p><p class=\"margin-bottom-16 text-18\"><span lang=\"en-DE\" style=\"color: #e12e53;\"><strong>Qui est EA ?<\/strong><\/span><\/p><p class=\"margin-bottom-16 text-18\"><span lang=\"en-DE\">Le groupe EA Elektro-Automatik est le premier fournisseur europ\u00e9en dans le domaine de l&#039;\u00e9lectronique de puissance pour la R&amp;D et les applications industrielles, plus d&#039;informations sur <a href=\"https:\/\/elektroautomatik.com\/\">https:\/\/elektroautomatik.com\/<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cbb44b e-flex e-con-boxed e-con e-parent\" data-id=\"9cbb44b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a1833d6 e-con-full e-flex e-con e-parent\" data-id=\"a1833d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3bf69d elementor-widget elementor-widget-text-editor\" data-id=\"d3bf69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partagez cet article sur les r\u00e9seaux sociaux !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a30faf e-con-full e-flex e-con e-parent\" data-id=\"0a30faf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6743c37 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"6743c37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn 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