{"id":933,"date":"2022-11-28T15:58:47","date_gmt":"2022-11-28T15:58:47","guid":{"rendered":"https:\/\/staging.addvideos.com\/?post_type=business_cases&#038;p=933"},"modified":"2023-08-05T15:31:40","modified_gmt":"2023-08-05T15:31:40","slug":"itw","status":"publish","type":"business_cases","link":"https:\/\/addvideos.com\/de\/geschaftsfall\/itw\/","title":{"rendered":"3D-Animationen statt (unm\u00f6glichem) Live-Footage"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"933\" class=\"elementor elementor-933\" data-elementor-post-type=\"business_cases\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a6ffa e-flex e-con-boxed e-con e-parent\" data-id=\"c8a6ffa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a927df e-con-full e-flex e-con e-parent\" data-id=\"5a927df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbecb9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5dbecb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">3D-Animationen statt (unm\u00f6glichem) Live-Footage<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96b5933 e-flex e-con-boxed e-con e-parent\" data-id=\"96b5933\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5060da2 e-con-full e-flex e-con e-parent\" data-id=\"5060da2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e415e0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1e415e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000;\">Was tun, wenn Ihnen das passende Bildmaterial fehlt? 3D-Animationen!<\/p><p style=\"--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000;\">Stephanie, Marcom-Managerin bei ITW, ben\u00f6tigte eine L\u00f6sung f\u00fcr die Pr\u00e4sentation von Produkten in einer filmfreien Zone, und Marie, Marcom-Direktorin bei TSE, wollte das Kundenverst\u00e4ndnis durch immersive Umgebungen verbessern. Unsere 3D-Animationen lieferten f\u00fcr beide au\u00dfergew\u00f6hnliche Ergebnisse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd381e1 e-con-full e-flex e-con e-parent\" data-id=\"cd381e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf8b4e elementor-widget__width-initial elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8bf8b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/addvideos.com\/wp-content\/uploads\/2022\/11\/Screenshot-103-e1686568877850-1024x575.png\" class=\"attachment-large size-large wp-image-4515\" alt=\"\" srcset=\"https:\/\/addvideos.com\/wp-content\/uploads\/2022\/11\/Screenshot-103-e1686568877850-1024x575.png 1024w, https:\/\/addvideos.com\/wp-content\/uploads\/2022\/11\/Screenshot-103-e1686568877850-300x168.png 300w, https:\/\/addvideos.com\/wp-content\/uploads\/2022\/11\/Screenshot-103-e1686568877850-768x431.png 768w, https:\/\/addvideos.com\/wp-content\/uploads\/2022\/11\/Screenshot-103-e1686568877850-1536x862.png 1536w, https:\/\/addvideos.com\/wp-content\/uploads\/2022\/11\/Screenshot-103-e1686568877850-18x10.png 18w, https:\/\/addvideos.com\/wp-content\/uploads\/2022\/11\/Screenshot-103-e1686568877850.png 1598w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8307e7f e-flex e-con-boxed e-con e-parent\" data-id=\"8307e7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f43f6b e-con-full e-flex e-con e-parent\" data-id=\"5f43f6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b0b8ecd e-con-full e-flex e-con e-parent\" data-id=\"b0b8ecd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b86f78a elementor-widget elementor-widget-text-editor\" data-id=\"b86f78a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eigenschaften:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e4b31 elementor-widget elementor-widget-text-editor\" data-id=\"86e4b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3D-Animationen statt Live-Aufnahmen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fa9c14 e-con-full e-flex e-con e-parent\" data-id=\"9fa9c14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b8c79 elementor-widget elementor-widget-text-editor\" data-id=\"d2b8c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sonderoptionen:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6e0e2 elementor-widget elementor-widget-text-editor\" data-id=\"5c6e0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beide Animationen wurden von Grund auf neu erstellt, ohne jegliche Informationen<br \/>Erstellung verschiedener Subanimationen f\u00fcr jeden Kanal<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a09d2a5 e-con-full e-flex e-con e-parent\" data-id=\"a09d2a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddfa7e4 elementor-widget elementor-widget-text-editor\" data-id=\"ddfa7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Verwenden:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ac833 elementor-widget elementor-widget-text-editor\" data-id=\"e1ac833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Messest\u00e4nde<br \/>1-zu-1-Kundengespr\u00e4ch<br \/>Soziale Medien: YouTube, Facebook und Twitter<br \/>Client-Website<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f75e4e e-con-full e-flex e-con e-parent\" data-id=\"4f75e4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e98a3 elementor-widget elementor-widget-text-editor\" data-id=\"b4e98a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beispiele:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd6132 elementor-widget elementor-widget-text-editor\" data-id=\"6fd6132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/youtu.be\/Gs9pdWJyOmM\">3D-Animation f\u00fcr ITW<\/a><\/li><li><a href=\"https:\/\/youtu.be\/VupDPa1yQMc\">TSE 3D-Animation<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1411ba4 e-flex e-con-boxed e-con e-parent\" data-id=\"1411ba4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28f7b4a elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"28f7b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Gs9pdWJyOmM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afad7db e-flex e-con-boxed e-con e-parent\" data-id=\"afad7db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96971c4 elementor-widget elementor-widget-video\" data-id=\"96971c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/VupDPa1yQMc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc26ea4 e-flex e-con-boxed e-con e-parent\" data-id=\"fc26ea4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3eb69b5 e-con-full e-flex e-con e-parent\" data-id=\"3eb69b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-437c0ea elementor-widget elementor-widget-text-editor\" data-id=\"437c0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong><span style=\"color: #e12e53;\">Wie werden ITW und TSE diese Animationen verwenden?<\/span><\/strong><\/p><ul style=\"font-weight: 400;\"><li><p>ITW plante, auf der IZB Auto Show (IZB Messe) in Wolfsburg auszustellen und ben\u00f6tigte diesen 3D-Animations-Erkl\u00e4rer, um seine innovativen Technologien vorzustellen. Eine weitere Unterversion wurde nach der Show generiert, die von ihren Verkaufsteams verwendet und in verschiedenen sozialen Medien wie LinkedIn und YouTube gepostet werden sollte.<\/p><\/li><li><p>TSE hatte neue, sehr innovative Prototypen produziert, die sie in \u201eLive-Umgebungen\u201c (unsere 3D-Animation) demonstrieren mussten, um sie vermarkten und vorverkaufen zu k\u00f6nnen.<\/p><\/li><\/ul><p>\u00a0<\/p><p style=\"font-weight: 400;\"><strong><span style=\"color: #e12e53;\">Warum haben sich ITW und TSE f\u00fcr 3D-Animationen entschieden?<\/span><\/strong><\/p><p style=\"font-weight: 400;\">In beiden F\u00e4llen wurde diesen Technologieunternehmen nicht die M\u00f6glichkeit gegeben, Live-Aufnahmen in ihrer Umgebung aufzunehmen:<\/p><ul style=\"font-weight: 400;\"><li><p>Die Produkte von ITW werden von Automobilherstellern verwendet, deren Produktionsbereiche sehr wettbewerbsintensiv und vertraulich sind.<\/p><\/li><li><p>Die neueste Produktpalette von TSE ist noch nicht installiert. Sie m\u00fcssen ihren Kunden jedoch bereits zeigen, wie sie in einer realistischen Umgebung aussehen.<\/p><\/li><\/ul><p>\u00a0<\/p><p style=\"font-weight: 400;\"><strong><span style=\"color: #e12e53;\">Warum 3D-Animationen (vs. nicht 2D)?<\/span><\/strong><\/p><p style=\"font-weight: 400;\">3D-Animation war f\u00fcr beide Unternehmen die offensichtliche Technologie, um ihre Ziele zu erreichen:<\/p><ul style=\"font-weight: 400;\"><li><p>ITW musste genau zeigen, wie ihre Produkte von Robotern in jeder Produktionssituation w\u00e4hrend des Automobilherstellungsprozesses eingesetzt werden k\u00f6nnen.<\/p><\/li><li><p>TSE wollte sowohl seine Produkteigenschaften als auch seine Eignung f\u00fcr eine nat\u00fcrliche Umgebung zeigen, daher die Wahl f\u00fcr diese realistische Animation.<\/p><\/li><\/ul><p>\u00a0<\/p><p style=\"font-weight: 400;\"><strong><span style=\"color: #e12e53;\">Wo werden diese Animationen gehostet?<\/span><\/strong><\/p><p style=\"font-weight: 400;\">Beide Animationen werden von den jeweiligen Kunden gehostet (endg\u00fcltige Dateien und Rechte werden am Ende des Projekts an die Kunden gesendet: keine Lizenzgeb\u00fchren und Urheberrechte), aber AddVideos schl\u00e4gt auch Hosting-Pl\u00e4ne als zus\u00e4tzliche Optionen vor.<\/p><p>\u00a0<\/p><p style=\"font-weight: 400;\"><strong><span style=\"color: #e12e53;\">Welche Informationen waren f\u00fcr AddVideos erforderlich, um diese Animationen zu erstellen?<\/span><\/strong><\/p><p style=\"font-weight: 400;\">ITW hatte einige STEP-Dateien ihrer Pads zur Verf\u00fcgung, aber das war alles. TSE konnte uns keine Produkt-STEP-Dateien zur Verf\u00fcgung stellen, also mussten wir ihre Produkte in 3D von Grund auf neu erstellen, basierend auf einigen uns zugesandten Bildern mit geringer Qualit\u00e4t.<\/p><p style=\"font-weight: 400;\">Die restlichen Umgebungen f\u00fcr beide Unternehmen \u2013 der Produktionsbereich f\u00fcr ITW oder die Natur aus Schmetterlingen, Fr\u00f6schen, Eidechsen, Gras und Blumen f\u00fcr TSE \u2013 stammten alle von unseren eigenen Kreativteams.<\/p><p>\u00a0<\/p><p style=\"font-weight: 400;\"><strong><span style=\"color: #e12e53;\">Wie viel Entwicklungszeit wurde ben\u00f6tigt?<\/span><\/strong><\/p><p style=\"font-weight: 400;\">6 Wochen waren f\u00fcr ITW erforderlich, vom Kick-off bis zur endg\u00fcltigen Lieferung. F\u00fcr TSE wurden 2,5 Monate ben\u00f6tigt, deren Umfang sich w\u00e4hrend der Produktion weiterentwickelte.<\/p><p>\u00a0<\/p><p style=\"font-weight: 400;\"><strong><span style=\"color: #e12e53;\">Was kommt als n\u00e4chstes?<\/span><\/strong><\/p><p style=\"font-weight: 400;\">ITW fordert einige Unterversionen f\u00fcr andere Zwecke an (das urspr\u00fcngliche Ziel war eine Messe, aber dasselbe Video wird jetzt von seinen Vertriebsmitarbeitern w\u00e4hrend 1-zu-1-Kundenmeetings und online verwendet).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e9fff5 e-flex e-con-boxed e-con e-parent\" data-id=\"1e9fff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a9fa7dc e-con-full e-flex e-con e-parent\" data-id=\"a9fa7dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10a7354 elementor-widget elementor-widget-text-editor\" data-id=\"10a7354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Teilen Sie diesen Artikel in den sozialen Medien!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-090eab6 e-con-full e-flex e-con e-parent\" data-id=\"090eab6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65cf2af elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"65cf2af\" data-element_type=\"widget\" data-e-type=\"widget\" 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